Archive for July, 2008

TV's Famous Food Products…$20 for Tween Sodas?

Wednesday, July 30th, 2008

The Wall Street Journal reports “beverage companies spent $474 million to market sugary carbonated beverages to children ages 12 to 17 — or nearly $20 per American teenager — in 2006.”

This sort of sickening seduction of kids is worth about $1.6 billion annually to 44 companies. That’s the same ad budget for General Electric. For Toyota. For Sony. Each.

Watch TV much?
Here are “Selected licensed products marketed to kids”
American Idol has candy, cookies and toaster pastries.
The Chronicles of Narnia have quick service restaurant kids meals (QSRKM), cereals cereal bars, chips and toaster pastries.
Disney Princesses have kids cereals, fruit snacks, yogurt, frozen waffles and toaster pastries.
Pirates of the Caribbean has QSRKM, candy, frozen waffles, fruit snacks, cereal, lunch kits and popcorn
Spider-Man has QSRCM, cereal, cereal bars, cookies, pancakes, fruit snacks, crackers, snack chips
SpongeBob SquarePants has QSRCM, cereal, crackers, mac and cheese, lunch kits and fruit snacks.”

Just a thought: what would happen if we used some of those dollars for healthy foods? We could make these foods so much better, with a little Culinary Medicine

Gary Oldman Carnegie

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How I Learned to Stop Worrying and Love the Diets

Tuesday, July 29th, 2008

When I was 30 pounds heavier nearly 20 years ago, I lost it with rice crackers and grapefruit. I was persuaded then that a low fat—a very low fat—diet was the way to lose weight.

My patients still were still overweight, however, and I knew that what had worked for me might not work the same way for them.

So, I went to cooking school and worked at Chicago’s Topolobampo for nearly four years, to learn how to keep the weight off and create food that tasted better than “diet food.”

The report of “low fat”, “Mediterranean” and “low carb”, published in The New England Journal of Medicine, reminded me of our own unusually successful Chef Clinic. (After two years, the latter two groups had kept off ten pounds, which is a little better than the average six pounds. The “low fat” group kept off six pounds.).

In Chef Clinic, though, I could never bring myself to say “eat low”…even low fat. I want people to “eat high”. Experience the dripping wet pleasure of a succulent Santa Rosa Plum; the colorful explosions in Double Sesame Salmon with Mango-Avocado Salsa; the earthy nose of a really ripe, home grown tomato. And lose pounds, not flavor.

What I began to realize is that nearly any diet would work, as long as my patients stuck to it. Keeping it off is as simple and as challenging as four concepts: self-monitoring, accountability, individualization of diet and adequate exercise.

But what’s hard—and lasting—is to learn to listen to what your body needs, and how it feels when you’ve eaten one thing, and not another. You’ll find that it’s rarely “diet food” that satisfies: instead, it’s food that brings you joy, energy and the promise of the next

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